It feels very fitting to post these photographs from five years ago - back when we were stripping the walls and tearing down the less than desirable bits to expose the parts of the building that we loved and wanted to keep.
We celebrated five years last weekend and we are very thankful for all the support you have shown our family and our community.
The Winter Shop: A Sneak Peek
A snippet of the products in store for this year's Winter Shop.
Left to right, from the first row onwards...
1) Janaki Larsen Ceramics
2) Mandula
3) Mini Mule Tumblers
4) Pomegranate Wood Utensils
5) Brass Bowls
6) Borosilicate Glass Bottles
7) Printed Wool Fringed Throw-Blankets
8) Greybelle Wool Neck Piece
9) Woodlot
See you all on the 21st!
Remembrance Day Hours
Día de los Muertos
Halloween is a massive affair throughout our entire neighbourhood. There is an alley near John street (it can be accessed on Prince Edward Avenue) that gets transformed into a Halloween Wonderland of sorts every single year. This is all completely organized by the community, and they put out a different theme every year. This year's theme is Día de los Muertos, complete with those iconic skulls, various ofrandas, and a mariachi band.
Adults clutch their plastic cups of alcohol and children ran amuck in clusters, stopping only to admire their growing loot of candy. The mariachi band had the most adorable little critters dancing to their tunes while their parents clapped along in laughter. It was a beautiful night, and the rain held off... until about 9 or 10 pm, when it started to pour torrential rain.
With Halloween out of the way... it's time to start thinking about the holidays! But for today, we will hold on to these pumpkin colours just a wee bit longer.
Story and Photographs: Issha Marie
The Autumn Wool Collection
We are well into our second week of fall, with summer still in our minds from the beautiful indian summer weather we have been having as of late. However, that tell-tale autumn chill is in the air, and in timely fashion, we have released the autumn wool collection over at L'Atelier St. George.
We shot the lookbook out in Point Roberts a few weekends ago, and we could not have asked for better light (or a better model: our very own Anne Vivier-Manceau) to truly capture the essence of this collection.
Story and Photographs: Issha Marie
Farewell, Summer!
It's been a whirlwind of a summer. We have barely any words to describe how wonderful all of it was, though admittedly, at times it felt overwhelmingly busy. So... when words simply won't do, there are photographs, and we took lots of them. These are just a small [visual] smattering of what our summer looked like. - I.M.
Goodbye, Summer --- until next year. Hello, Autumn!
Photographs: Janaki Larsen, Issha Marie, Kate Fearnall
Woodlot Turns One!
The team behind Woodlot - the Vancouver makers behind the very popular line of bath products and home scents - held their one-year anniversary party at our cafe and surrounding backyard. Sonia and Fouad approached Le Marché St. George a year ago, when they first released their candles to the public, and the shop became their very first wholesale clients. Since then, multiple shops and boutiques - both local and international - are now carrying Woodlot products on their shelves, and we could not be more proud of their vast growth within their first year. They are so very loved and adored by the food and lifestyle community in Vancouver, and deservingly so, because of Sonia and Fouad's open, gracious, and genuine personalities. The couple, now recently engaged, look forward to the years ahead as they continue to develop their brand and share their successes with some of their closest family and friends.
Le Marché hosted a huge group of Sonia and Fouad's closest. People of all ages attended in celebration of Woodlot's many successes in their first year of business. Babies and adults mingled and laughed over BC-made beverages and The Local Omnivore's food-truck fare. It was, all in all, a very successful turnout and the merriment lasted well into [a respectable hour of] the evening.
Congratulations, Team Woodlot! Here's to many more years and to many more delicious scents ahead!
Woodlot gift bags include bath salts, a bar of their soap, 'God's eyes' ornaments handcrafted from Palo Santo sticks (by the talented Danica Kaspar), and sweets bags with treats from Livia Sweets.
Petal to potion.
A variety of Indian sweets were laid out for guests to enjoy.
"The Dallah" caught mid-'stride by'.
The gorgeous power couple behind Woodlot: Fouad & Sonia.
Janaki and Chloee.
Sami Wall (By Broken Arrow) and her two beautiful little girls.
Danica Kaspar, macrame artist and Woodlot's studio assistant, working behind the bar.
A selection of local beverages on offer: Four Winds, Legend Naramata, Dickie's Ginger.
Backyard party!
Local children's book author, Linnie von Sky, arrives with her baby daughter, Ella.
Local food, portrait, and lifestyle photographer, Joey Armstrong, arrives with her husband, Byron.
Pascal's turn to hold baby Ella!
(1. Photo credit: Ryan Quirico, Studio 126)
These four photographs were taken by Ryan Quirico, woodworker and metal artist behind local furniture store, Studio 126. He asked to steal my camera away for a bit, partly driven by his belief that he, too, can be a photographer. He did a good job! Colour me impressed. This also freed my hands for some much-needed gin & ginger beer sipping.
1) Anna, baby Leo, Joey, Byron, and I were Ryan's first subjects. Note Joey's disbelieving laugh, Byron's playful smirk, and my incessant giggling. Anna smilingly gazes off into the distance.
2) Natalie Ferrari-Morton (East Van Jams) chats with Alison Page.
3) Gabo (Gabriel - Anna and Ryan's oldest), playing in Lola's backyard kitchen.
4) Spotted on the garage rooftop: Lauren of NUEZ Milk, Jana Nixon, and gang.
(1. Photo credit: Ryan Quirico, Studio 126)
(3. Photo credit: Ryan Quirico, Studio 126)
(4. Photo credit: Ryan Quirico, Studio 126)
The Local Omnivore truck on full swing!
Fouad.
Mikey.
Meatball sliders and Falafel sliders on offer for the guests at Woodlot's first year anniversary party.
Gabo riding off into the night...
Anna Szul (Studio 126) holds up her beautiful 6-month old daughter, Leo (also affectionately nicknamed Cardamom).
Story and Principal Photographs: Issha Marie
Supporting Photographs: Ryan Quirico (Studio 126)
Meet the Maker: Jam Session
This segment's Meet the Maker was written by our very own Keagan Perlette. You can find Keagan working the coffee bar at the cafe a few days a week, but outside of the cafe, she is a creative writing student and English Literature major at the University of British Columbia. Here, she lends her writing talents to this blog, and interviews Natalie Ferrari-Morton, the incredible maker behind East Van Jams. Her jams have been steadily gaining cult status amongst die-hard food-lovers here in Vancouver, and it is clear why. Read on to find out more about Natalie's story.
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On one of the last beautiful mornings of the summer, we trek out to the suburban family home of Natalie Ferrari-Morton, the big boss behind preserve producer East Van Jam. Natalie comes out from behind the house towing a dolly that’s almost as tall as she is and, upon seeing us out on her front stoop, hurries us through the front door. Natalie brings us into her warm sun-drenched kitchen - featuring some quirky, olive-green, geometric 70's tile flooring - to bake us some biscuits while we talk entrepreneurship, motherhood, and the crafting of jam.
“I think, in a lot of ways, I feel like I’m not worthy if I’m not really busy,” she says, elbow deep in batter. And busy she is: Natalie is the sole employee of her booming jam business. It was a feeling of not being busy enough that was the catalyst for the inception of the company. After her second son was born, Natalie left a lucrative and stable career in the corporate signage industry and became a stay at home mom. “What really shocked me about becoming a mother was that there’s this listlessness that comes with it, for me,” she recalls. “[Motherhood is] rewarding and fulfilling but it doesn’t fully fulfill me. I needed way more stimulus.”
The story goes like this: “The actual jam product came into play [when] I befriended the woman who owned [the wool store] Baaad Anna’s on Hastings,” Natalie says. “I was struggling to figure out what the hell I was going to do next with my life, and she was like ‘Well, what do you want?!’ and I was like, ‘I think we should teach people how to can.’ We felt like there was a gap; we didn’t feel like it was really out there as a course option, and it was also the right kind of thing that we could do outside of our mom life where we could offer it in the evenings and our husbands would be home with the kids.” It was through teaching workshops that Natalie realized there was also a gap in the jam market that she could fill: everyone seemed to be interested in making delicious jams that had less sugar.
Natalie’s mandate, More Love, Less Sugar, comes straight from her desire to care for herself and her family while still enjoying the fruits of her canning labors. Natalie was already making jam for her family, but the overwhelming yield from the two plum trees in her backyard pushed her over the edge and into entrepreneurship. She had the materials, so now she needed to build a brand. That’s where the illustration talent of longtime friend Scott Bilstad came into the picture. “Part of the charm and the fun of it for me was coming up with the labels,” she says. “What [Scott] would do is he’d come to our house and he’d draw these little characters and we wouldn’t find them until two weeks later, he’d hide them around the house! And [then we thought], let’s make them into people who can somehow represent these flavours.”
The creation of each jam is an immersive creative process that seems to me more literary than culinary. “For every new character [there’s a new flavour],” says Natalie. “Some of my recipes came before the names, but others happened because of the character that developed; like... Hopricot was ‘Ok we have hops let’s use them somehow.’ So then it was just the word-mash rather than specifically wanting to go with apricots. The drawing, the name, everything, was done before I’d even tried the recipe! With Serene Nectarine, once I came up with the name Serene; she became loosely based on my old work mate from my old job who was always very much a mother figure to me, so I thought ‘What is serene, what’s calming?’ and so that’s how sage and lavender came in.”
"Some of my recipes came before the names, but others happened because of the character that developed; like... Hopricot was ‘Ok we have hops - let’s use them somehow.’ So then it was just the word-mash rather than specifically wanting to go with apricots. The drawing, the name, everything, was done before I’d even tried the recipe!"
- Natalie Ferrari - Morton
Natalie’s son is due back to the house after only an hour of school this morning. Natalie seems grateful for the break. I ask her what it’s like to run her own fast-growing business while raising two fast-growing kids: “It’s challenging on a regular basis,” she says, “I’m a bit torn because sometimes there are times when I think ‘When my kids look back at these years in their lives, are they gonna just remember momma always working? Or are they gonna have some [sense] of value around the fact that I was building something, and is that going to translate into them knowing what hard work looks like? It’s not magic all the time, but I hope it kind of gives them a sense of reality, that it’s not all about summer camp and ice cream stores.”
We've retreated to the backyard that grows so many of Natalie's ingredients (she gets the rest, of course, from local farmers). I feel very taken-care-of by Natalie; she is a woman who has her shit together (whether she would admit to it or not), bravely balancing motherhood with her personal identity and the goals that are close to her heart. As we slather her jams onto her fresh-from-the-oven biscuits, it is clear that she puts the same care and passion into each and every one of her delicious, homemade products.
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You can find a variety of East Van Jams flavours currently stocked on our shelves.
Story: Keagan Perlette
Photographs: Issha Marie
Meet the Maker: Dickie's Ginger
The realization behind Dickie's Ginger beer did not start out like most small businesses; rather, it came from a strong desire from Stephen Tufts, the tour-de-force behind Dickie's Ginger, to create something - "a thing that people liked".
Stephen' unique sense of place stems from his various travels and his experiences with living in different cities across the world. "You start to think about why you like a place so much, and for me, it was always because of a small business or a little bar. You know that they are just busting their ass, working so hard to create this environment - this thing - that they love, and their success comes from almost everyone who lives in that particular city appreciating it. You add all of that up and that makes up a place. I wanted to be a part of that. I wanted to be one of those guys."
This drive to be a part of a close-knit community became that much more necessary during his software days. "I wanted something tangible. In the software business, everything just existed in my head. I wanted a real thing. I wanted to make a product."
Stephen admits that when he first moved to Vancouver, he was partially driven by his side passion - Urban Development - a topic that he's always been interested in. He was actively looking for Masters programs in Urban Development around Vancouver, that it became equally likely that he would have ended up in that realm instead of the ginger beer business. Still, thoughts of "How do I become that guy?" and "How can I contribute to a community" kept persisting until one trip to Seattle changed the course of his planning and decision-making. "I was obsessed with this one business in Seattle," Stephen says. "I loved their ginger beer and I started to wonder why Vancouver did not have such a thing."
This was two summers ago. It took Stephen four months of experimentation before he was happy with the final result. "Suddenly it got scary - a little too real - because I had been telling myself all that time that if I ever came up with something, then I have to jump in and just do it."
And thus, Dickie's Ginger was born, and Stephen has successfully created "a thing that people like and love, and is associated with Vancouver." He looks up at the cafe, and adds, "It's kind of like this place, you know? When people visit Vancouver, they may hear of Le Marché St. George, and will make it a point to visit this space... I mean, how cool is that? To create a business like this so beloved by the community that out-of-towners who get word of it will visit?"
Stephen looks at Georgia, whom he says is the unsung hero of Dickie's Ginger. Georgia works tirelessly behind-the-scenes, making sure production is on point and on time. "It started last summer; Stephen and I were hardly able to see each other because he was working so hard... and so I would help out in the kitchen from time time... until Stephen was ready to have me on board more than just the odd day here and there." Georgia looks at a smiling Stephen, and adds, "We already work so well together, so getting fully on board felt really natural."
You can find Dickie's Ginger in our cafe, and in select bars, cafes, and farmers' markets across the city, including the beautiful Boulevard Oyster Bar downtown - one of Stephen's latest wholesale clients - where they serve Moscow Mules on tap with his ginger beer.
Moscow Mules on tap - now there's something everyone needs at home.
Stephen and his girlfriend, Georgia, sporting bottles of Dickie's Ginger Beer.
Ginger, lemons, and cane sugar = Dickie's Ginger.
Fruity Ginger Beer: a non-recipe
(serves 1)
Looking to amp up your glass of Dickie's Ginger beer but don't have any rum or vodka on hand? Macerate some fruit - fresh or frozen - with a bit of sugar and top off with Dickie's Ginger. Dickie's Ginger is not too sweet, and the airy balance of the lemon and the ginger will complement whatever fruit you choose.
Dickie's Ginger with macerated Rainier cherries. Photo courtesy of Issha Marie & Bread and Butter Magazine.
Story and Photographs: Issha Marie
Meet the Maker: Let it GRAIN!
It all started with chickpeas... and the influence of a crotchety, old farmer.
Janna Bishop's stepfather owns a grain farm in Saskatchewan. During his trips to Vancouver, he would often remark on the quality of grains one would find in grocery stores and bulk bin stores. "These are terrible in quality!" "The prices are outrageous!" "There are grasshoppers in that bin!" It was this kind of fiery dedication to transparency and quality that led Janna to think about the kind of dry goods - specifically grains - that need to exist in the Canadian market.
When she could, Janna would bring over chickpeas from her farm over to Shira McDermott, a self-confessed passionate food-lover and vegetarian. Over time, this bloomed into the beginnings of a business wherein they would maintain the transparency and the quality they so often dreamed of having access to. It was during a night out at Rain City Chronicles where GRAIN started to take form, and like every successful, passion-driven enterprise, dreams and multiple discussions between friends suddenly turned into something tangible.
In the fall of 2013, the foundations of the business started taking form; the planning, the securing of domains, the naming, and the nurturing of their relationships with various farmers all happened around this time. Shira's background in the food industry came in handy; by the summer of 2014, they have secured their first wholesale client. Cafe Medina had just re-opened with a brand new space right in the heart of Vancouver's Library District, and their style of food under the guidance of the then-executive chef, Jonathan Chovancek, proved to be a worthy starting point for GRAIN to establish their roots within the independent and thriving food scene in Vancouver. Shira and Janna both laughed as they both recalled the very first time they launched the product to their first wholesale client. "From a manufacturing standpoint - packaging - we weren't ready," Janna laughingly recalls. "I sewed cloth bags - 10 kilogram bags." "In fact, one of our very first Instagram posts was of Janna's bags being delivered to our first wholesale client," Shira notes. "I have a design background - apparel design - so I can work my way around Illustrator. We just figured it all out," Janna adds. The duo still has the two prototypes for their early packaging experiments. The handwriting font that they have chosen closely resembles Janna's own handwriting. It all fell into place, logistically, and pretty soon, their wholesale clientele grew. "We started supplying restaurants - well, that one restaurant at first - but then the grains we have supplied Cafe Medina started getting some exposure in the Globe & Mail, which forced us to get our website up and live... Thankfully we already had the basis of what we wanted to do and how we wanted it to look like and we haven't looked back since!" Janna pipes in, "I will never forget when it got to - Oh! We have ten restaurant accounts now!"
In addition to Cafe Medina, Vancouver restaurants like Campagnolo, Farmer's Apprentice, Fable, Royal Dinette, Burdock and Co., and the brand new cafe and eatery, Birds and the Beets use their grains. Shira and Janna add, "We have been really fortunate to have the support of the local bread-baking community too. Our plan, in addition to the unprocessed grains - is to get our flours and our flour mill up and running. As soon as we started talking about this business, it became evident that this is a part of what we really wanted to do. We are really lucky to get to work with people like Annabelle Choi, and Jesse McCleery (Pilgrimme Restaurant, Galiano Island), who is a really progressive chef. They trade secrets back and forth... and really... the food community here has been really amazing. Everyone here shares their resources, and looking after each other that way."
"They say that we should create a business that we wish already existed," Shira reflects. "As food lovers, we could not find the quality we wanted, nor the transparency we wanted, and we certainly could not find anything that would look decent on our shelves." "Or the stories," Janna adds, "We can just get excited about the stories! There are so many stories to products like these and no one was telling it..."
To find out more about GRAIN and their philosophy, visit their website here. Currently stocked on our shelves are the four GRAIN retail offerings: Laird Lentils, Golden Quinoa, Wheatberries, and Kabuli Chickpeas. You can find a bevy of recipes on GRAIN's site to get your culinary juices flowing, but we have devised a recipe of our own below, using Laird Lentils. The Laird Lentil Dal is the perfect Indian Summer dish and the perfect comfort food for when the colder, gloomy, rainy months arrive.
GRAIN founders, Janna Bishop and Shira McDermott
Clockwise from left: GRAIN's Laird Lentils, Golden Quinoa, Wheat Berries, and Kabuli Chickpeas. These four GRAIN products are available for purchase on our store shelves.
Laird Lentil Dal
Preparation Time: approximately 40 minutes | Serves 4-6
This recipe was adapted from a Barefoot Contessa episode, 'Off Duty'. In this segment, Ina Garten approaches some of her favourite chefs and asks them what they like to eat on their day off. This dal is loosely based off of Kevin Penner's lentil dal. I added some more aromatics that closely resemble my own memories of eating dal in some of the mom-and-pop Indian restaurants around Toronto, my hometown.
The addition of dried fenugreek leaves gives this dal an earthy green colour and punch, and adds another dimension of flavour to all the toasted aromatics that make this dal so flavourful and comforting. This dish is both vegan and gluten-free.
Ingredients
2 tsp. coriander seeds
3 tsp. cumin seeds
2 tsp. tellicherry peppercorns
1 tsp. fenugreek seeds
1/2 tsp. cardamom seeds
1/4 tsp. ground cinnamon
1 tbsp. fenugreek leaves
1 tsp. dried chili flakes
1 tsp. turmeric powder
1 cup Eat Grain Laird Lentils
5 cups water
1 tsp. sea salt
1 can coconut milk
1 medium yellow onion, diced
1 - 2 thumb-sized pieces ginger, finely minced
3 cloves garlic, finely minced
3 tbsp. grapeseed oil
Mise-en-place and Method
1) Toast the spices: coriander, cumin, tellicherry peppercorns, fenugreek seeds, and cardamom seeds. Set aside to cool.
2) In a large soup pot or dutch oven: pour in lentils, turmeric powder, salt, and the 5 cups of water. Bring to a simmer - about 30 minutes - to let the lentils soften. I tend to like my lentils with a little bite, so I never allow it to soften to a porridge-consistency.
3) Grind the cooled, toasted spices with a mortar and pestle. Personally, I use a cheap coffee grinder that I use specifically for grinding spices.
4) Crumble the fenugreek leaves with your hands and mix in the chili flakes and ground cinnamon. Set aside.
5) Mince the garlic and ginger and dice the onion.
6) In a sauté pan, heat grape seed oil and soften the onion before adding in the ginger and garlic. When fragrant, add in the crumbled fenugreek leaves, chill flakes, and ground cinnamon. Stir to incorporate, then add in the toasted ground spices. Sauté again until fragrant, then slowly pour in the coconut milk. Turn the heat down to just below a simmer, to let the spices marry into the coconut milk slurry.
6) Pour the spiced coconut milk slurry into the softened lentils and water mixture and stir. I leave this to simmer for about five minutes to allow the flavours to fully incorporate before turning the heat off.
Serve this dal on its own as a rich and filling soup or with toasted naan bread. To stretch this meal, I sometimes like to serve this as a stew over wild rice flavoured with toasted cumin and coriander seeds. Garnish with chopped green scallions, coriander leaves, and a lemon slice, should you wish to bring some acid into the mix. Greek yogurt will also do the trick, and add another dimension of flavour, though it will turn this vegan dish into a vegetarian dish. The possibilities are almost limitless; I found myself with about a cup-full of leftover dal once, and I ended up spooning it over pan-roasted, Indian-spiced chicken breasts, thereby treating it like a flavourful sauce rather than eating it on its own.
Story, Photographs, and Recipe Development: Issha Marie